About
Matrix Equity Partners
Founded in 2023 by seasoned music executive Jennifer Horton, Matrix Equity Partners offers alternative, short‑term bridge financing to musicians and creative entrepreneurs. Backed by nearly $1 million deployed to date, the fintech firm addresses critical cash flow challenges faced by artists—such as touring expenses, merch drops, video shoots, and business expansion. At its core, Matrix Equity views artists as high‑growth small business
owners operating in an industry that doesn’t fit traditional lending models. By leveraging Jennifer’s two decades of entertainment experience—and enhanced by her training in venture debt and private equity from Columbia Business School—the firm provides bespoke capital solutions that help clients seize strategic opportunities and maintain creative momentum.